Questions answers




  1. What is EC, and how has it evolved?

ECis the exchange of money, goods, and services online betweencompanies or companies with their customers. EC started being usedsince 1948 but it has revolved after the internet emerged. This isbecause internet has provided a platform on where consumers andcompanies can interact (Ellen,2012).

4.Describe the differences between affiliate marketingandWebadvertising.

Affiliatemarketing is paying other business that refer to other businesses. Inaffiliate marketing, revenue sharing is typically used. On the otherhand, web advertising occurs when a free product or service issupported on a website (Ellen,2012).

  1. What are the three stages of B2C EC?

Thereare three stages of B2C namely, e-information, e-integration, ande-transaction. E-information is the provision of brochures, whichprovide information to customers while e-integration is the provisionof the customers with the ability to obtain information about theproduct or service that they require. E-transaction allows customersto make order and payment for the products that they have chosen(Ellen,2012).


Searchengine optimization is employment of strategies that make a websitemore visible in search engine results. Search marketing is thepromotion of websites in order to get more traffic. Sponsored searchoccurs when a customer searches for a particular term an advertiserspage appears a s a sponsored link (Ellen,2012).

10.Explain the different forms of online auctions

Thereare two forms of online auctions, forward auctioning and a reverseauction. In a forward auction, the highest bidder wins. In reverseauctioning, the customer makes a request where the sellers respondwith their bids where the seller with the lowest bid wins (Ellen,2012).

11.How can online retailers minimize risk associated with credit cardtransactions?

Foronline retailers to minimize risks associated with credit cardtransactions, they should be able look for fraud indicators. The waysthat an online retailer should be able to be on the look are thelegitimacy of the email address, billing or shipping address, and thepattern in spending. Any inconsistency noted by the retailer shouldthe buyer makes the transaction (Ellen,2012).


      1. What are virtual teams and how do they help to improve an organization’s capabilities?

Virtualteams are online teams whose members have similar business goals.Virtual teams enable people to meet and discuss business mattersthrough teleconferencing and online discussion groups. Virtual teamsimprove organizational capabilities through gaining ideas fromdifferent people without having to meet them in person (Ellen,2012).

  1. What capabilities will define the Web of the future?

Thecapabilities that will define the web of the future are moreusability between the content owner and the user. The capability ofthe future should be able to enable sharing of information betweenuser and the owner. The web of the future should therefore be in aposition to create a platform that makes websites more involving ascompared to the past where all the information belonged to the ownerof the website (Ellen,2012).

  1. How can social software help harness the wisdom of the crowd?

Socialsoftware can harness the wisdom of the crowd through promotingawareness through the social platforms. Social media sites such asfacebook and twitter have revolutionized how organizations can createawareness and promote their products and services. Through theseplatforms, it is also possible for organizations to get feedbackabout the quality of their products or services (Ellen,2012).

  1. Why is using social media an important factor for attracting and retaining employees?

Usingsocial media is an important factor in the attraction and retainingof employees. This is because social media sites provideunprecedented ways in which colleagues can connect. These waysprovide a platform where employees can hold meetings and discussiongroups on ways through which they can attain their strategies,thereby improving their production (Ellen,2012).

  1. What is blogging, and why are blogs sometimes controversial?

Bloggingis a process of creation of an online text diary, which involvesmaking up of chronological entries about someone`s life. The majorcontroversy about blogging is that the information provided by thebloggers may at times be inaccurate. This is because, some bloggershave been considered to be cutting journalistic corners, making theinformation that they provide be unreliable (Ellen,2012).

11.What is taggingandhow are organizations using it in their Websites?

Taggingis the manual adding of metadata to media or other content. Metadatais data about a data in terms of when, why, where, and how.Organizations use tagging in order to provide more information abouttheir services or products (Ellen,2012).

13.Explain what is meant by crowd sourcing and how the Web is enablingthis form of collaboration.

Crowdsourcingis looking for cheap labor from the everyday people. Organizationsuse crowdsourcing where they pay people for doing small tasks thatthey will enjoy doing. The web has enabled increased communication byenabling people to work from their houses through their personalcomputers (Ellen,2012).

14.How can organizations use social networking to connect with theircustomers?

Organizationscan use social networks by increasing awareness of their particularproducts or services. Organizations can set up pages in Facebook andtwitter where they can have followers. Through these pages, theadministrators can update their followers on promotions, newproducts, and also get feedback from their followers on the qualityof particular product or service (Ellen,2012).

17.Why can social media be both a blessing and a threat toorganizations?

Socialmedia can be an effective tool in promoting an organization. However,Social media can also be a threat to the performance of anorganization. If an organization does not monitor the activities ofits employees, their employees can involve in non-productiveactivities such as playing games, communicating with friends, amongother activities that may not be of relevance to the operations ofthe organization. This means that organizations should be able tomonitor their employees on how they use the social networks before itbecomes a major threat to the operations of the organization (Ellen,2012).


  1. Describe the differences between entities, tables, rows, and attributes in a database.

Anentity is something that is described some particular data such aspeople. Tables are figures that represent a particular set of data ina database while a row is a part of a table, which provides specificdata about an entity. An attribute is a component of the databasethat may contain numbers, names, or dates (Ellen,2012).

  1. What is the importance of master data management?

Masterdata management is an important function in the management process.Master data management allows the management of an organization totrack all transactions within the operations of the business.Tracking of these operations helps in making important decisionsabout the transactions of the organization (Ellen,2012).

  1. What are the advantages of a DBMS?

ADBMS is important in interacting data in databases. ADBMS enables oneto create, store, organize and retrieve data from single or severaldatabases. Such aspects make DBMS an important feature in themanagement of data within an organization (Ellen,2012).

10.Describe and give examples of two types of Webmining

Contentmining and web structure mining are two examples of web mining.Content mining is the typical web search we do on sites such asGoogle, Bing, or yahoo. On the other hand, web usage mining, is theanalysis of log time of pages. It is commonly used by large portalssuch as yahoo and msn in monitoring the behavior of the web visits bytheir visitors (Ellen,2012).

13.Explain the difference between explicit andtacitknowledge.

Explicitknowledge is the knowledge that can be documented, archived, andcodified. Explicit knowledge often reflects the data stored in theDBMS. On the other hand, tacit knowledge is refers to the proceduresin a person`s mind on how to effectively complete a task (Ellen,2012).

15.What is a knowledge management system, and whattype&shyoftechnologies make up a comprehensiveknowledgemanagement system.

Aknowledge management system is processes that are used to gain valuefrom business related information. To ensure an effective knowledgemanagement system, an organization requires an effective datamanagement system in helping create a value from its knowledgeassets. Provision of effective data management system enables anorganization to understand the various relationships within theinformation on operations of the organization (Ellen,2012).


Ellen,M,Joseph, B, &amp Gerrard, C. (2012). ProblemSolving Cases in Microsoft Access and Excel. Boston, Mass: PearsonEducation/Cengage