Preparing to Conduct Business Research


Preparingto Conduct Business Research




Dataanalysis is the process of evaluating and logically reasoning inorder to examine the components of the data provided. The step isnecessary, and the researcher should complete it when conducting aresearch experiment. The data collected is reviewed and finallyanalyzed to arrive at the conclusion (Weathington et al., 2012). Thevarious data analysis techniques include business intelligence, datamining and visualization among others. The business researchaddressed was on organization theft as an issue and the questionsstudied the topic.

AccessingPopulation Sample

Thereare different methods of obtaining the population to be sampled. Oneway that an organization wishing to address a theft issue can use isthe snowball sampling. The process helps identify respondents whohelp the researchers to refer to other respondents (Coldwell &ampHerbst 2010). It contributes to access the important social groupingin the organization thus gathering adequate data about the issue inquestion.


Thereare numerous sampling methods that can be used when conductingresearch on theft in the organization. The best sampling method thatthe organization can adopt is the stratified sampling method that iscarried out randomly, but within particular selected groups. Anorganization can group the members of the company into sub-groupsthat can be chosen from each department to investigate (Weathingtonet al., 2012). The method is ideal because it allows the use ofstatistical techniques to analyze the sample. In particularcircumstances, the management may decide to limit the number of thesesub-groups according to the issue researched and the departmentsinvolved.


Determiningthe sample size in the experiment is crucial in every study. For anorganization facing theft as an issue, the team must identify thenumber of participants to include in the research (Coldwell&amp Herbst 2010).However, the objectives of the survey should be identified so as togive a better recommendation. The best sample size will be to selecta few members in each of the departments but consideration ofstatistical and non-statistical elements (Weathingtonet al., 2012).There are also criteria that need to be specified including the levelof precision, confidence level, as well as the degree of variability.


Asampling frame refers to the technique of selecting members of thepopulation. The management of the organization facing theft as achallenge should identify the sampling frame. It involves having alist of the members of the company that he thinks will be helpful inaddressing the issue (Weathingtonet al., 2012).The management should use a sampling frame that is accurate and up todate. For instance, it can use the salary file that comprise of allthe members of staff and their details.

DataCollection Technique

Aresearcher seeks to descriptive data rather than numerical. They havedifferent tools to collect qualitative data that are simple to use.The data collection methods involve either direct interaction on oneto one basis with individuals or direct interaction in groups(Weathingtonet al., 2012).The organization facing theft as an issue can use single interviewmethod so as to collect data that will help in solving the issue. Theresearcher can go beyond numeric such as the percentage of people whosteal from the organization and how they steal. The memberscommunicate freely providing uncovered previous information.


Statisticaltests are done after conducting the descriptive statistics that seekto find the mode and mean among others. Statistical tests help makeinferences because they reveal whether it is real data (Coldwell&amp Herbst 2010).An organization suffering theft as a challenge can choose astatistical test depending on the research design adopted.Correlational analysis is the best technique to use in order toaddress the issue. It is because correlation analysis seeks toidentify whether there is a relationship between variables (Coldwell&amp Herbst 2010).The organization needs to determine whether there is an associationbetween the items stolen and the staff members taking. Also, thegenders and age need to be analyzed.


Thedata generated need needs to be presented and displayed in thereaders and any other person with vested interests in theorganization. The data collected in a group facing theft can show theresults using pictures, tables, graphs and charts among others. Thedata must be clearly presented for easier interpretation.


Thesampling methods must be correctly chosen and appropriately addressedin order to give good results that will help solve the issue inquestion. The sample size must also provide appropriaterepresentations of the population being surveyed. It means that theassessments done either by individual interviews or any other methodmust be conducted in such a way that adequate data is gathered(Weathington et al., 2012). The sample size should depend on theorganizational goals. It helps in the application of the collectstatistical techniques that lead to valid research conclusions. Ifthe hypothesis is correct, the management should act and give areport that the research was successful. If the assumption isincorrect, management should reject the research finding and considerother ways of addressing the issue (Coldwell &amp Herbst 2010).


Coldwell,D., &amp Herbst, F. J. (2010). Businessresearch.New York: Juta Academic.

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Weathington,B. L., Cunningham, C. J. L., &amp Pittenger, D. J. (2012).Understandingbusiness research.Hoboken, N.J: John Wiley &amp Sons.

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