Marketing Management



Marketingmanagement involves practical utilization of marketing strategies, aswell as efficient utilization of an organization’s activities andmarketing resources. Presently, globalization has made it possiblefor organizations to promote their goods and products atinternational level. Marketing managers determine composition, timingand number of clients. For an organization to achieve cost-effectivemanagement plan, a business will require comprehensive and detailedunderstanding of their products and market. Many successful marketingmanagers’ characteristics resemble the Biblical characters. Thefollowing essay relates desirable marketing personalities withBiblical faith.

TheHoly Bible asserts, “Put on then, as God’s chosen ones, holy andbeloved, compassionate hearts, kindness, humility, meekness, andpatience, bearing with one another and, if one has a complaintagainst another, forgiving each other as the Lord has forgiven you,so you also must forgive. And above all these put on love, whichbinds everything together in perfect harmony. And let the peace ofChrist rule in your hearts, to which indeed you were called in onebody. And be thankful (Colossians 3:12-15).”

Justas the Bible describes the characters of Christianity believers,marketing executives should have unrelenting humility, compassionatehearts, humbleness, ability to bear with others, humility, andhonesty. This implies that marketing managers should present theirproducts to customers in an honest way. In addition, they shouldensure to sell high-quality products as they have promised customers(Kotler, 1999). Communication is a valuable characteristic for amarketing manager as he or she requires exchanging information withtechnical officers and product managers for them to understand theproducts. For example, a marketing manager selling cars should behonest to inform customers if the vehicles are used or brand new.Besides, he or she should inform customers in advance the features ofthe car such as automatic control, 4-wheel drive, accident-free andmileage covered.

Marketersshould also love their job. In Colossians, Christians are commandedto put on love of Christ for them to remain faithful. Similarly,efficient marketing managers have passion and commitment to theirwork. Promoting products can be challenging because global companiesuse economies of scale to supply affordable products (Kotler, 1999).

Exceptionalteamwork skills are another valuable characteristic for marketingmanagers. Marketing executives coordinate their operations withmarketing specialists, product analysts, potential customers, andcommodity transporter. In addition, marketers need to build strongrelationships with their customers so that they can refer customersto them (Kotler, 1999). The scriptures also emphasize thesignificance of teamwork skills towards achieving success, “Two arebetter than one because they have a good return for their labor. Forif either of them falls, the one will lift up his companion. But woeto the one who falls when there is not another to lift him up(Ecclesiastes 4:9-10).” Marketing some products, such as privateinsurance and vehicles, can be challenging since there are severalcompetitors. However, established marketing managers emphasize onbuilding close relationships with their customers to maintain theirtrust. Happy customers often refer their colleagues to their regularsupplier, which promotes a marketing executives business.

Accordingto Smith and Hiam (2006), analytical skills are another valuableskill for marketing managers. For instance, they review diverseresearch reports that provide vast data on issues such as competitiveactivity, product sales, consumer demographics, market share andmarket size. The professionals require the systematic skills forevaluating the reports and creating marketing goals that would yieldhigh returns. For example, stock brokers purchase securities whentheir prices is at the rock bottom and retain them until their pricesincrease. Once a price increase occurs, they sell the products at aprofit (Smith &amp Hiam, 2006).


Smith,C., &amp Hiam, A. (2006). Marketingfor dummies.Chichester: John Wiley &amp Sons.

Kotler,P. (1999). Kotleron Marketing: How to Create, Win, and Dominate Markets.Simon and Schuster.

HolyBible: The new King James version.(1982). Nashville: T. Nelson.