EVENT MANAGEMENT

6

Event Management

Location

Table of Contents

1.0.Executive Summary 3

3.2.Order of the event 6

3.3.Tent Design and Decorations 7

3.5.3.The dessert 9

3.8. The Budget 9

4.0. The Barbican Centre event 10

4.2.Order of the event 11

4.3Venue Design and Decorations 11

3.5 Event Catering 13

3.8.The Budget 14

5.0.Conclusion 14

References 16

1.0.Executive Summary The report looks in detail the design of a cultural event using two different venues, and the Greenwich Park and the Barbican Event center both located in London. The cultural event will be the displaying of the Maasai cultural customs and dance, organized by the Kenyan High Commission. The event will be part of a weeklong tourism exhibition by the High Commission, which is part of a campaign by her government to woo back British tourists (Smit 2012). It is because the tourists have been discouraged from traveling to Kenya due to a spate of terrorist attacks that the country has been facing. The various elements that constitute a cultural event, such us the event theme and Design the human resource issues finance and events: budgets, revenue and price management risk assessment and management, among others are examined in detail in the report. The two scenarios, in the two venues of the cultural event, have been discussed and at the end of the report a recommendation has been made based on the different components mentioned above.2.0.IntroductionThe Maasai people are a Nilotic group that practice a semi-nomadic pastoralist lifestyle and who inhabit the southern Kenya and the northern Tanzania. They are one of the most famous cultural groups in Africa due to their fascinating and distinctive customs, dress, dance, and cultural practices. Kenya is former British colony, located in the eastern part of the African continent. The Kenyan High Commission together with the World Bank is organizing a Maasai cultural exhibition and dance to showcase this unique culture to the British public (Goldblatt 1999). This event is a world bank and the Kenyan government initiative they have to launch and attempt to save ailing Kenyan tourism sector that is currently on its knees due to attacks by the Allahabad terrorist group. This report examines how this event can be organized and managed it looks at two venues, which are capable of hosting the event in detail and recommends the best. The two sites being examined are the Greenwich Park and the Barbican Event center one is an indoor venue while the other is an outdoor one.3.0.The Greenwich Park eventThe Greenwich Park is a royal park located in southeast London, and it is the largest single green space in the area. The park is 81 ha and The National Maritime Museums, the Queens house, the Greenwich hospital, the Vanbrugh castle, the royal observatory, the Rangers House and the Black heath are located within its grounds. It also has breath-taking the London city`s views, Thames river and the Isle of Dogs. Similarly, the park will display the Maasai cultural practices this is because most of their practices take place outside and can be easily be re-enacted as opposed to when they are done inside. The park is also an ideal venue because it is enormous this will make it cheaper and easier to book as compared to a building, which will need an exclusive booking just for hosting the event (Zimmermann 2006).3.1.Event Theme and DesignThe event theme and design should make sure that it showcases the Maasai culture as much as possible, by ensuring that from the entertainment. Therefore, the decorations, the food, the maid’s outfits and decorations to the dressing code of the event should adopt from the Maasai culture. The theme and design should also take advantage of the fact that the event is being hosted outdoors, by decorating the tents and the surroundings to mimic a typical Maasai village. Finally, the theme and designs should consider that dignitaries will attend the event, and it will feature an audience that is drawn from all occupations who will differ in terms of age, income, and nationality. These can be achieved by ensuring that none of the borrowed or adopted cultural custom and practices used in the formation of the theme and design of the event is age sensitive. Similarly, they should not affect the cultural customs, religious beliefs or practices of other cultures or nationality`s negatively (Raj &amp Musgrave 2009).3.2.Orderof the event

  • The venue will start receiving gests from (6:30pm)

  • All the dignitaries, invited guests and the general public should be seated (7.00pm)

  • The event will be officially opened by the Kenyan high commissioner by (7.30pm)

  • Light refreshment will served as the High commissioner opens the event (7.45pm)

  • The first entertainment the Maasai women singing and dancing (8.00pm)

  • The Kenyan cabinet secretary for tourism will address the gathering (8:45pm)

  • The starter will be served as the second entertainment starts (9:00pm)

  • The second entertainment Maasai warrior cultural dance (9.15pm)

  • The British cabinet secretary for tourism will address the gathering (9.45pm)

  • The main dish will be served (10.00pm)

  • The third entertainment a depiction of Maasai warriors hunting for lions (10:15pm)

  • Dessert is severed, while the third entertainment continues (10:30pm)

  • Vote of thanks from the Kenyan High Commissioner (10:45pm)

  • The event is brought to a close (11:00pm)

3.3.TentDesign andDecorationsThetentswill be designedin sucha waythattheymimica typicalMaasai homestead.Theplanwill constitutea seriesof roundshapedtentsgroupedtogethereachtentwill depicta huteachsetwill representa home,anda collectionof thedifferentserieswill describea village.Thetentwill havea browncolor,which will symbolizethecolorof theclaythattheMaasai useto buildtheir houses.Thecolorof thedecorationswill be adoptedfro theMaasai culturalcolors,which are red, blueandblack. Thetablesandchairswill be adornedin red andblack. Theusherswill be dressedin red andblack colorsandweartheMaasai intricatejewelrymadeof beans.3.4EntertainmentTheentertainmentwill be one of themostimportantaspectsof thewholeeventbecauseitwill accordtheaudiencean opportunityto facetherichandfascinatingculturalpracticesof theMaasai people.Theentertainmentwill be dividedinto theevents.Thefirsteventwill be theMaasai women’ssingingandculturaldance.Thesecondwill be theMaasai warriorsculturaldance,andfinallythelastentertainmentwill be a presentationby theentertainersof howtheMaasai warriorshuntforlions.Thefirstshowwill be performedby a groupof Maasai womenandwhowill be singinganddancing.Theywill be adornedwith their traditionalwearanddecoratedwith their traditionaljewelry.TheMaasai womentypicallyperformsthesongthattheywill performduring theinitiationof Maasai menfrom boysto warriorsits sangjustbefore theboysgohuntingforlions.Themenwill playthesecondentertainment.Itwill be a warriorsonganddanceperformedduring their initiationinto menfrom boys.Thelastperformanceis a depiction of a Maasai boyhuntingforthelion,which is necessaryiftheyare to be initiatedby boysto warriors(Wale 2010).3.5Event CateringThefoodon offerwill be theMaasai traditionalfood.Itwill be a three-course mealcomprisingof thestarter,a maindish,andthedessert3.5.1.ThestarterThefoodon offerwill be theMaasai traditionalfood.Itwill be a three-course mealcomprisingof thestarter,amaindish,andthedessert3.5.2.ThemaindishThemaincoursewill be roastedbeef,goatormutton,along with yam, sweetpotatoesorMaasai breadmadeof maize floor.On theside,thedishwill havevegetablesandcoleslaw.

3.5.3.Thedessert

Souredmilkservedaloneorwith honey beer,accompaniedby groundfruitfoodin theMaasai Mara3.6.Operational/ risk assessmentTheonlyoperational orriskassessmentis thebacklashthattheeventorganizers may getfrom socialmediabecausetheyare tryingto encourageBritons to travelto a countrythat is stillfacingterrorist attacks(Ijioui 2008).3.7.CleanupThecleanup jobwill be sub-contracted to thecouncilrefusecollectorforan agreed fee,butthehousemoreimmaculatesevering in thepartybefore thecommitteecan collectitwill sortthewaste.

3.8.The Budget

Thefollowing is the breakdown of the budget of the event that will behosted at the Greenwich Park

Eventvenue……………………………………….£3500

Eventtent………………………………………….£1500

Decorations……………………………………….£550

Entertainment……………………………………£5000

Catering……………………………………………..£3500

Cleanup………………………………………………£450

EventManagers commission………………£1500

Total……………………………………………………£16000

4.0.The Barbican Centre eventTheBarbican Centre is a centerforperformingartsin theheartof London, anditis thelargestin Europe. Ithas a conservancy a libraryperformance,exhibition,andconferencehallsan artgalleryandthree restaurants.Theeventwill be conductedin theBarbican building,which has a capacityof 1,943 andis hometo boththeLondon andBBC Symphony Orchestras. Thebuildingwill be perfectfortheeventbecausetheentertainmenton offerwill mostlycompriseof songanddance.Thevenue will be uniquebecausenot manyeventsgetto be hostedin sucha prestigious place.4.1.EventthemeanddesignTheeventthemeanddesignshould makesurethatitdisplaystheMaasai cultureas possible.Itshould ensurethattherightfrom theentertainment,thefood,thedecorations,themaidsoutfitsanddecorationsto thedresscodeof theeventshould borrowtheMaasai culture.Finally,thethemeanddesignsshould considerthatdignitaries will attendtheevent,anditwill featurean audiencethat is drawnfrom alloccupationswhowill differin termsof age,income,andnationality.Thesecan be achievedby ensuringthatnone of theborrowedoradoptedculturalcustomandpracticesusedin theformationof thethemeanddesignof theeventis agesensitive.Similarly,none of thecustomsorpracticesshould affectthe cultural customs,religious beliefs or practices of other cultures or nationality`snegatively (Tassiopoulos2010).

4.2.Orderof the event

  • The venue will start receiving gests from (6:30pm)

  • All the dignitaries, invited guests and the general public should be seated (7.00pm)

  • The event will be officially opened by the Kenyan high commissioner by (7.30pm)

  • Light refreshment will served as the High commissioner opens the event (7.45pm)

  • The first entertainment the Maasai women singing and dancing (8.00pm)

  • The Kenyan cabinet secretary for tourism will address the gathering (8:45pm)

  • The starter will be served as the second entertainment starts (9:00pm)

  • The second entertainment Maasai warrior cultural dance (9.15pm)

  • The British cabinet secretary for tourism will address the gathering (9.45pm)

  • The main dish will be served (10.00pm)

  • The third entertainment a depiction of Maasai warriors hunting for lions (10:15pm)

  • Dessert is severed, while the third entertainment continues (10:30pm)

  • Vote of thanks from the Kenyan High Commissioner (10:45pm)

  • The event is brought to a close (11:00pm)

4.3VenueDesign andDecorationsThevenue will be designedanddecoratedin a waythatitshowcases theMaasai cultureThe tablesandchairswill be designedin sucha waythattheymimica typicalMaasai homestead.Theplanwill constitutea seriesof roundshapedtableandchairsgroupedtogethereachtablewill depicta hut,eachsetwill representa home,anda collectionof thedifferentserieswill describea village.Thecolorof thedecorationswill be adoptedfro theMaasai culturalcolors,which are red, blueandblack. Thetablesandchairswill be adornedin red andblack. Theusherswill be dressedin red andblack colorsandweartheMaasai intricatejewellerymadeof beans.4.4EntertainmentTheentertainmentwill be one of themostimportantaspectsof thewholeeventbecauseitwill accordtheaudiencewith an opportunityto experiencetherichandfascinatingculturalpracticesof theMaasai people.Theentertainmentwill be dividedinto theevents.Thefirsteventwill be theMaasai women’ssingingandculturaldance.Thesecondeventwill be theMaasai warriorsculturaldance,andfinallythelastentertainmentwill be a presentationby theentertainersof howtheMaasai warriorshuntforlions(Damm 2011). Thefirstshowwill be performedby a groupof Maasai womenandwhowill be singinganddancing.Theywill be adornedwith their traditionalwearanddecoratedwith their traditionaljewellery.TheMaasai womentypicallyperformsthesongthattheywill performduring theinitiationof Maasai menfrom boysto warriorsits sangjustbefore theboysgohuntingforlions.Themenwill presentthesecondentertainment.Itwill be a warriorsonganddanceperformedduring their initiationinto menfrom boys.Thelastperformanceis a depiction of a Maasai boyhuntingforthelion,which is necessaryiftheyare to be initiatedby boysto warriors (Catherwoodet al. 19920.

3.5Event CateringThefoodon offerwill be theMaasai traditionalfood.Itwill be a three-course mealcomprisingof thestarter,a maindish,andthedessert3.5.1.ThestarterThefoodon offerwill be theMaasai traditionalfood.Itwill be a three-course mealcomprisingof thestarter,a maindish,andthedessert3.5.2.ThemaindishThemaincoursewill be roastedbeef,goatormutton,along with yam, sweetpotatoesorMaasai breadmadeof maize floor.On theside,thedishwill havevegetablesandcoleslaw.3.5.3.ThedessertSouredmilkservedaloneorwith honey beer,accompaniedby groundfruitfoodin theMaasai Mara3.6.Operational/risk assessmentTheonlyoperational orriskassessmentis thebacklashthattheeventorganizers may getfrom socialmediabecausetheyare tryingto encourageBritons to travelto a countrythat is stillfacingterrorist attacks.3.7.CleanupThecleanup jobwill be sub-contracted to thecouncilrefusecollectorforan agreedfee,butthehousemorewashedsevering in thepartybefore thecommitteecan collectitwill sortthewaste.

3.8.TheBudget

Thefollowing is the breakdown of the budget of the event that will behosted at the Greenwich Park

Eventvenue……………………………………….£4500

Eventtent………………………………………….£1500

Decorations……………………………………….£550

Entertainment……………………………………£5000

Catering……………………………………………..£3500

Cleanup………………………………………………£450

EventManagers commission………………£1500

Total……………………………………………………£17000

5.0.Conclusion

Botheventvenues are exquisiteandcan hosttheeventwell,butifyoutakeinto considerationallthefact,theGreenwich Park emergesasthebestsiteto hostit.Itis becauseof theessenceof theentertainmentthat will be on offerat theevent.Theentrainment can be performedbestoutside,andtheaudiencewill enjointhem becausetheydepicttheMaasai culture,which is mostlypracticedin theoutdoor.Theotherreasonis theavailability andcostof theindividualvenues. TheGreenwich Park will be easierandcheaperbecauseof its sizeandits use.TheBarbican centrehallis alwaysemployedby theOrchestras andhas to be abookin advancecomparedto theGreenwich Park, which is a parkandcan hostmorethan one eventat once.

References

Catherwood, D. W., Van, K. R. L.,&amp Ernst &amp Young., 1992. TheComplete guide to special event management: Business insights,financial advice, and successful strategies from Ernst &amp Young,advisors to the Olympics, the Emmy Awards, and the PGA Tour.New York: J. Wiley.

Damm, S., 2011. Eventmanagement: how to apply best practices to small scale events.Hamburg: Diplomica-Verl.

Goldblatt, J. J.,1999. Specialevents: Best practices in modern event management.New York [u.a.: Wiley.

Ijioui, R., 2008. Strategiesand tactics in supply chain event management.Berlin [u.a.: Springer.

Raj, R., &amp Musgrave, J.,2009. Event managementand sustainability.Wallingford, UK: CABI.

Saayman, M., 2012. Anintroduction to sports tourism and event management.Matieland, South Africa?: Sun Press.

Smit, L., 2012. Eventmanagement: Putting theory into practice : a South African approach.Johannesburg (12 Thora Crescent Wynberg, Johannebsurg 2090:Masterskill.

Tassiopoulos, D., 2010. Eventsmanagement: A developmental and managerial approach.Claremont, SA: Juta.

Wale, D., Robinson, P., Dickson,G., &amp CAB International., 2010. Eventsmanagement.Wallingford [etc.: CABI.

Zimmermann, R., 2006. Agent-basedsupply network event management.Boston, MA: Birkhauser.