Essay1: (Timed) Visual Analysis: Critical Examination of Implicit Rhetoric
Inthe picture from the “Mums Demand Action”, two girls arephotographed, one holding a gun, while the other one holds a book. Ontop of the picture, there is a caption with the words, “One Childis Holding Something that’s Been Banned in America to Protect them.Guess Which One”. The main idea in the picture is on gun control,and accessibility among children. The following critique evaluatesthe significance, appeals and success of the advertisement inpromoting sensible gun policies to safeguard children against access,use, and other forms of gun violence.
Thepicture’s main target audiences include parents and relevantauthorities dealing with gun control policies. The advert uses logosand pathos to connect with the audience. Logos are appeals of logic.In the picture, the advertisement creates a logical and rationalperspective, which draws the viewers into identifying andappreciating reality. The age of the girls in the picture representsthe second development stage, when girls are supposed to be readingcomics, fairy books, and other exiting childhood literature, ratherthan holding or using any firearm. The advert creates a logicalpicture on the dangers of a gun, while providing viewers with what isexpected of children in that age.
Pathosis appeals to emotions (Krippendorff 23). The presence of a girlholding a large gun creates fear and uncertainties over the securityand safety of the child and others closer to her. In fact, it createsan emotional attachment to the safety of children. The size of thegun and the expressionless face of the girls create a sense of panicover the source of the gun, authorizations, consent of parents andgovernment, as well as the policies available to prevent childrenfrom accessing guns. These appeals are supported by the presence of acaption that draws viewers’ attention by posing a question of theinappropriate object held by the girls. Although the question isstraightforward, it helps in emphasizing the adverts intentions andmessage. In fact, it establishes need for debate on gun controlpolicies in the country. The question calls out for sense acrossdifferent social and political institutions to ensure that childrenare protected against gun-related accidents and violence, which arecaused by accessibility of guns in many families.
Theadvert intentionally omits a direct reference to the gun as thebanned product. In fact, he lets the viewers to figure out thebizarre combination of girls and guns. This strategy makes itappealing and engaging. When adverts give thorough explanations, theylimit the participation of viewers. Excessive explanations preventviewers from internalizing the image. The advert uses irony tocriticize parents’ negligence and the government’s inability toregulate guans against juvenile access. The size and sophisticationof the firearm demonstrates a significance lapse in the governmentand institutions’ gun control policies. The advert is veryconvincing and critical of all gun policies since it shows thevulnerability of children and other at-risk groups to gun-relatedviolence and attacks. The advert is perfect since it combinesdifferent issues in a single setting. The library, which is the mainsetting, is meant to increase knowledge. The presence of a gun in alibrary and an empty chair at the background demonstrates a greatsense of negligence from adults, who are supposed to protect childrenagainst any form of harm. The advert is successful in evoking logicaland rational perspectives on gun control laws in the country.
Krippendorff,Klaus. Contentanalysis: An introduction to its methodology.London: Sage, 2012.