Consumeritis

CONSUMERITIS 1

According to Lemanski consumeritis is a state in which the consumeris encouraged to acquire products in great amounts.

Advertisements tend to promote consumerism. One may be compelled tobuy something they have no use for simply because the advertisementwas so compelling. Many Americans suffer from this (Lemanski, n.d.).From my point of view I believe Consumers tend to want to acquiremore products as a way of making themselves happy. Sometimes theywant to find meaning and purpose in these products. They subscribe tothe notion that the more money you have for buying stuff the happieryou will be.

I was shopping the other day with my best friend andpersonally I think she bought a bit too much. I noticed that sheexhibited symptoms of consumerism. These are that she equated herhappiness to material products. The more clothes she bought thehappier she became. She even ended up buying things she would have nouse for. I asked her what she was going to use these things for shesimply stated “I’m not going to use them, they simply make mehappy to have them.” This is a clear example that consumers buythings in ever greater amounts just for self-satisfaction anddelight.

I also noticed that my cousin exhibited signs of consumerism when Itook him shopping for new furniture. The saleswoman made him buy twodesks for his apartment when he only needed one. This is because shemade such a compelling case for the desks. He was encouraged by herto buy two because of the way she advertised them. This clearlyillustrates how consumers are made to buy things in greater amountsfrom false advertising. “classic up sale”

References

Aaron, J. E. (2010). The Little, Brown compact handbook withexercises (2nd custom ed.). New York, NY: Longman